Dave Gardner was interviewed by Dr. Amy Vanderbilt on her TrendPOV show titled Market of One–Using Individualization For Advantage to discuss mass customization, how to use it effectively to dominate your market, and how not to lose your profits by customizing the wrong way.
Here’s the link to the interview.
What do you think?
Dave Gardner, Mass Customization Expert, http://www.mass-customization-expert.com
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